Join Our Team!

Are you a student in the greater Harrisburg area who’s into marketing, UX, and making a positive impact in communities all across PA? Do you want to gain real-world skills and academic credit? If so, take a look at our position description for the Fall 2021 Website Database Search Internship!


PA 211 Website Database Search Internship Description – Fall 2021 Semester

PA 211 connects members of the public to health and human service agencies that are designed to help them meet a large array of needs. We maintain an extensive database of community services at pa211.org. The Website Database Search Intern for the Fall 2021 semester will focus on supporting PA 211’s goal to provide web-based community resource database searches that are powerful, easy-to-use tools that members of the public can use to connect to the help they need.

Website Database Search Intern Duties and Responsibilities

  • Report to the United Way of Pennsylvania Operations Manager
  • Identify highly-trafficked service term links, as well as additional priority service terms from 211 Counts, and make sure these are easy to access on the website; ensure that any new service term links have definitions associated with them within the category search
  • Identify taxonomy coding and style inconsistencies on the web-based database listings for priority service terms, contributing to the improvement of statewide accessibility of information on pa211.org
  • Pinpoint priority service terms on pa211.org that would benefit from the addition of more regional resources
  • Compile research on conversational search engines used by other 211’s and similar services
  • Use Google Analytics and Google Keyword Planner data to inform use terms to facilitate searches by keyword on pa211.org
  • Research web-based social services resources that can be included alongside PA 211’s database of Pennsylvania service providers on pa211.org
  • Execute approved changes within the CRM database of service providers
  • Complete any special projects or pilots as assigned

Requirements

  • Studying Marketing, Communications, Business, Web Design, English, Social Sciences, or related field
  • Non-profit or volunteer experience preferred
  • Web design, UX, website analytics, and SEO experience a plus
  • CRM database experience a plus
  • Knowledge of social service delivery system a plus
  • Ability to work independently
  • Ability to work remotely
  • This is an unpaid internship for academic credit and the student is responsible for providing all necessary university paperwork to PA 211 in a timely manner

Benefits

  • Gain hands-on experience in a dual UX/web design and CRM database position, making meaningful changes to a website that serves 25,000 users per month
  • Shadowing and training experiences with knowledgeable professionals, including guidance on how to use analytics and planning tools to optimize web design
  • Opportunity to attend networking events and company meetings
  • Flexible schedule for students – partially in-office in Lemoyne, and partially remote

Application Instructions Resumé, cover letter, and one reference due by August 2, 2021 to Kate Henry, Operations Manager, at kate@uwp.org.

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